How To Market More Effectively In This "New Normal"

Utah Real Estate Investors Association



"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun." -Mary Lou Cook

I'll be honest ... I hate the buzz phrase "new normal".

None of us want this present reality to remain the permanent reality.

That said, I use it because I think you understand what I mean -- the ground has shifted under our feet.

So, what will we be doing about this?

I should state from the outset: I'm not a marketing guru. But, I keep my eyes open and notice what is working!

How do you do that?

1) Share Yourself
Chances are, you're not the only person selling what you're selling, right? But people will listen to what you're saying, not only because of your content or products, but because they enjoy hearing you share your actual experience.



If you attend MAREIA meetings, you’ve probably heard me talk about OPM. Most people think of this as a term in business standing for Other People’s Money. And, by the way, it’s also the title of a good movie starring Danny DeVito as a shrewd businessman. His speech about business and capitalism near the end is something more people should hear.

However, my definition of OPM is Other People’s Mistakes and how that information can be many times more valuable than not using your own money in a deal. This month, I’m going to relate some details of a deal (almost) gone bad and tell you how you can avoid similar problems.

In this deal, I broke my own rules and it cost me thousands of dollars of profit. Here’s what happened. . .

I had an assignee for a property that I owned (I bought it as a short sale with the intent to flip it quickly). I assumed (mistake #1—never assume anything) that this would be like any other deal. My assignee and I had agreed on a price and he said he’d make the arrangements for the purchase and rehab money before we met to sign the contract.

Within a day, I received a contract from a real estate agent. It turns out that my assignee had never bought an investment property on his own and wanted the agent for protection. He had solid credit, had agreed to pay the agent’s fees and I didn’t have other buyers lined up so I signed the contract (mistakes #2+3—use your own contract and never let an agent come between you and your assignee/buyer. Agents are best suited to represent retail buyers).

Next, I had to wait for his loan to be approved. I could only communicate through the agent and she told me that the buyer had applied for a mortgage which should only take a couple of weeks.

I was able to contact the mortgage broker who promised that his company did this type of direct funding so this would get done in no time (mistake # 4—many, if not most mortgage brokers will tell you anything to get business).

After two months of broken deadlines and outright lies, the deal fell apart when it became apparent to the buyer and his agent that the mortgage company was grossly incompetent and had communication problems among its staff.

I had put in too much time to start over, so I met with the buyer and agent. In 45 minutes I was able to put them in touch with hard money lenders and other professionals to get the deal closed in a matter of days rather than months.

To sum up, here are a few simple rules for successful real estate investing. They highlight the critical points of possible failure:

NEW MAREIA Member Benefits Just Announced


Below you will find the new MAREIA Member Benefits that were just unveiled at the annual National REIA Mid-Year Leadership Conference* in Provo Utah. In addition to the New Benefits many of the existing benefits received some major upgrades. These discounts are only available to members.

The Home Depot

Our friends at the Home Depot keep providing us with newer and better opportunities. This year it includes:

2% Semi Annual Rebate*

20% savings on paint stains and primers

Volume pricing on large orders

Dedicated national support team

Bulk pricing discounts on thousands of items

Exclusive online appliance program with free delivery and haul off

Hampton Bay kitchen and bath cabinet discount program up to 20% off